A vacation rental website: what it needs to take direct bookings
Updated 2026-10-11
A vacation rental website is not a business card. It is where the guest who already found you on Airbnb, or who searches Google for "house with pool near the lake", books without going through the platforms and without paying them a commission. This guide covers what that site must have, what it does not need, and what it costs to do it properly.
Why Airbnb and Booking are not enough
The platforms bring guests, which is why nobody leaves them. But they keep 15 to 18 percent of every booking, set the cancellation rules, and the guest is theirs: at the end of the stay you have neither their email nor a way for them to book with you again. Your own website is the missing piece: people who already know you, who saw the house on Instagram, who search its name on Google, book directly. It does not replace the platforms; it sits next to them.
What the site must have
Five things, none optional. A booking engine: the guest picks dates, sees the all-in price and books there, without emailing to ask if it is free. Payments: by card for those who want to confirm on the spot, and by bank transfer for those who prefer no fees. A calendar synced with Airbnb and Booking both ways, so the same night is never sold twice. Languages: most guests are foreign, and a site in one language loses them. And Google: the title, description and structured data that let it show your house when someone searches for accommodation in your area.
What you do not need
You do not need a designer, a developer or a blog. You do not need to touch code or know what a server is. You do not need to write copy from scratch: the listing you already have on Airbnb has the photos, the description and the reviews; a good system imports and translates them. And you do not need to manage two calendars: if they are synced, you manage one.
What it costs, and what it saves
A custom site from an agency costs between €1,500 and €4,000, plus maintenance, and is out of date within a year. Fybroo costs €99 to set up and €240 a year, with hosting, domain, security updates and support included. Two direct bookings a year on a €120-a-night house pay for it: that is what you stop giving away in commissions.
How it goes live
Send us the link to your Airbnb or Booking listing. In two days you have a site to look at, with your photos, your texts and your reviews, at a private address. Review it, change what you like (you pick the style by looking at the site, not from a list of names), and when you are happy we publish it on your domain. Then it is yours: a simple dashboard for prices, seasons, bookings and guests.
See what my rental would look like
Send us your listing link and we show you the site in two days, no strings attached.
Talk to usWhat people usually ask us
- Do I have to leave Airbnb or Booking?
- No. The site sits alongside the platforms. Calendars stay synced both ways, so a booking on one closes the dates on the others.
- Who builds the site?
- We do. We send you the site ready, built from your listing; you only review and approve. There is nothing to install or configure.
- Can I use my own domain?
- Yes. If you already have one, it is pointed at the site without touching your email. If you do not, we register one for you, included in the price.
- How do I get paid?
- Directly: by card into your Stripe account, or by bank transfer to your IBAN. Fybroo takes no commission on bookings.
- Which languages does the site come in?
- Portuguese, English, Spanish, French, German, Italian, Greek, Polish, Dutch and Swedish. You choose which ones, and the site shows in the language of the visitor's browser.
- How much does a vacation rental website cost?
- It depends on who builds it. An agency asks between €1,500 and €4,000, plus maintenance. A generic website builder costs little per month, but it has no booking engine and no calendar synced with the platforms: you pay for those separately or do it by hand. With Fybroo it is €99 to set up and €240 a year, everything included.
- Can I build the website myself?
- You can, and some builders let you. The hard part is not the look: it is the booking engine, the payments, the languages and keeping the calendar right with the platforms so you never sell the same night twice. That is the part a website made for holiday rentals solves from the start.